Exploring Media Trade Fairs

A media trade fair is an exhibition where media institutes in various areas ie ; film/TV/Radio etc, promote their services or products. The most important point here is that it is a method of recruitment where individuals are able to network and build relationships with those who are already in this industry. I will be researching into one of the UK's leading trade fair providers and explaining the benefits an aspiring individual hoping to start a career in the media industry would gain. 

Firstly, the BVE provide workshops and seminars which are timetabled and are open for the public to come and engage themselves with. This is one of the company's strongest assets because it has allowed thousands of individuals to get that 'foot in the door' in the media industry. For instance they have a workshop called connected media Europe which will be commencing in 2017, and is aimed to give individuals an insight into the modern day technologies which they use to interact with others anywhere. This exhibition will not only benefit the individual who is coming to visit and learn but also the exhibitors show casting the event, who will benefit from their prospective employees purchasing and gaining insight into their products/ services. 

Elliot Grove, is the founder/director of Raindance Film Festival, which is another successful media institute in the UK. He, in the video above is being interviewed by BVE . His company, very similar to BVE provide trade fairs and other opportunities such as as apprenticeships BTEC / Degree courses. During the interview Elliot and many others talk about the wider benefits of having a provider like the BVE and Raindance to provide trade fairs where prospective employees would want to get that first hand experience with the latest ''gear''. They also mention the importance of having an opportunity like this for these potential employees, not only because of their benefit but also for the sake of the employers or exhibitors to meet and potentially employ these candidates. 

I think that as technology grows and evolves it is important for those in the industry who are producing and distributing our TV shows, films etc, should have an excellent standard of knowledge so that the content we are provided with is of good standard, making it compatible with competitors on a worldwide scale. 

There are many reasons why a prospective employee would visit a trade fair, and there are also reasons why a trade fair would want prospective candidates to visit them. Firstly, the BVE have over 330 exhibitors across 8 sectors , therefore it is the ultimate opportunity to network with professionals, with experience in their careers. This will stand you in good stead when looking for a job or courses in the media industry. The networking will also benefit the exhibitor as they are able to promote and market their products, whether it be a camera or even a tripod. Another reason why you may benefit from attending a trade fair, would be that you're provided with hands on sessions where you can discover and experiment with the latest technologies in the current market, all whilst talking to the manufacturers themselves. This can also benefit the person exhibiting because they are again marketing and promoting their products, this will benefit the candidate viewing the product as it will allow them as Elliot Grove said ...''to access not just any information, but the latest information''.